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Author: dnicuesa

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7 Steps To Creating A Solid Social Media Strategy

dnicuesa May 2, 2020 0

In creating a presentation for a company for their social media marketing plan, the process that needs to be followed becomes more evident…

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Theory of Planned Behaviour

dnicuesa April 26, 2020 0

Ever wondered why people do the things they do? As human beings, we are curious by nature but it is interesting to understand…

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Teach and Learn To Improve KPI’s

dnicuesa April 18, 2020 0

Implementing a test and learn culture is an excellent opportunity for a business for many reasons. Organizations use it to quickly experiment on…

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Brand Communities

dnicuesa April 16, 2020 0

A brand community is a group of consumers who invest in the brand in more ways than just purchasing what is being sold.…

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Consumer Motivation

dnicuesa April 14, 2020 0

Maslow created a well-known theory of human motivation. It is a hierarchy established by the theory of human needs Maslow believes are universal.…

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A Wealth of Information

dnicuesa April 13, 2020 0

When it comes to Facebook Advertising there are hundreds of videos online. When you Google Facebook Ads, you are inundated with phrases and…

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Social Media Listening and Why You Should Be Doing It

dnicuesa April 5, 2020 0

In today’s digital world, social media listening is just another form of finding out how your brand is doing and what you can…

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Brand Symbol & Brand Extensions

dnicuesa April 4, 2020 0

Brands become symbols of their cultures or countries in which they are associated. Examples of brands becoming icons of their countries are Budweiser…

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Let the Storytelling Do All The Work

dnicuesa April 3, 2020 0

Let’s take a look at some of today’s top brands. Nike, Dove, Amazon, Coca Cola, and Apple. These are just a few of…

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Capturing Your Audience’s Attention

dnicuesa March 29, 2020 0

Marketers today have to compete with many outside factors in order to grab and keep their consumers attention. There are so many interfering…

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