When it comes to Facebook Advertising there are hundreds of videos online. When you Google Facebook Ads, you are inundated with phrases and words such as beginners guide, foolproof, simple, step by step, complete, ultimate guide, etc. There are thousands of videos and blogs on how to make thousands of dollars a month or how to find your targeted audience with Facebook Ads. Facebook advertising has many intricacies and although there are many videos to teach you how to become the master Facebook advertiser, only Facebook knows everything. So, brush up on your reading and videos but ultimately let yourself be the leader of social media strategy. Creating ads is half the fun. Finding out more about your audience is even more exciting.
First things first, what are you trying to achieve by creating these Facebook ads? What do you want to convey in your ads? Do you want someone to buy something from you? Do you want more traffic to your website? Once you figure this out you will have a better understanding on how to create your ad and target your audience. These are establishing some goals for your Facebook ad. Facebook provides many options in terms of marketing objective. It is important to understand each of them as well as what you are trying to achieve.
Once you have your objective established, you need to define your targeted audience. Defining your audience is crucial for the success of your ad. If your business is located in the United States then it is likely you do not want to advertise internationally, this would deplete your budget quicker than need be. You can target your audience by many factors within Facebook ads such as: location, age, gender, languages, interests, behaviors, and connections. Within these is your market segmentation by demographics, geographics, and psychographics.
Once your audience is clearly defined you want to move onto your budget. This is your next biggest step. You need to know how much you have to spend overall and set your daily budget and overall budget. You will also setup your schedule for your ad. This will determine how long your ad will run for and how many people your ad is placed in front of on a daily basis. You can set your schedule for whatever amount of time you choose.
Once these parameters have been setup you can start creating your ad. This is the fun part. You can be creative. You can choose videos, banners, a mix of both, whatever you want! The freedom of choice is up to you. You want your ad to be unique to the brand and whatever you are trying to get across to your audience. You want to connect with your audience and interact with them so your ad will have optimum results, whether it be traffic to your websites, engagement, or conversions. You don’t have to be a creative, techy person but the basics will get you by in order to create your ad and the more you do it the easier it will become.
Ultimately, when you have created hundreds of ads and seen what works for you then you realize the potential Facebook ads can offer a brand. You are presented with immense data that will guide you into becoming a master at your own marketing strategy. Facebook is the leading platform for advertising which in turn means immense analytics. Just when you thought you had narrowed down your audience to maximize your advertising you realize Facebook analytics has provided you with even more detailed information to micro target your exact audience. The quality of your audience just increased with the analytical information Facebook ads provides. Facebook ads also allows you to find new leads to attract them to your brand. This is great because it makes your audience even bigger and you are not just remarketing. Conversion pixels, or data from apps that are installed can be used to build lookalike audiences and help grow your targeted audience. For more tips on the benefits of Facebook Ads, click on this link HERE.
Connecting with people on social media is easy. It is about engaging with them that is harder but Facebook Ads gives you more information than you know what to do with. You can build your brand and create customer loyalty with engaging, captivating ads.