The technology that I think will change marketing is augmented reality. Augmented reality has been around for decades but with the recent advances in technology, AR has rapidly advanced. It has recently become an emerging trend in marketing and sales strategies. It allows customers to experience a real-life scenario but still including a virtual aspect to it, and you can create that virtual aspect. A great way to use AR is to allow customers to try before they buy. This can range anywhere from clothing to home items. The possibilities are endless in incorporating AR into marketing.
The technology that I was most surprised to learn about in this class was the power a CRM has in regards to its clients and relationships. I am new to the marketing world and learning about CRM was completely new. I was very intrigued to learn everything that is incorporated into a CRM as well as all the data it holds.
One topic that I plan to learn more about on my own that was covered in this course is influencer marketing. I am very intrigued as to what goes into influencer marketing as well as the strategies used to market. I would like to learn more about the different platforms which are most used for influencer marketers as well as social media strategy because they go hand in hand. Social media is a great marketing tool and for someone who spends a lot of time on social media why not leverage that to your best advantage?