Chatbots have become a marketing trend and will propel into 2020 with even greater strength. Some people are not so fond of them while others think they are a great idea.
So, what exactly is a chatbot? Great question! Instead of browsing a website or social media you can have conversations with a chatbot that would mirror more lifelike conversations.
Here’s a good scenario:
You are looking for a new outfit to go out on Saturday night and instead of browsing a website looking for what you want, you would simply have a conversation with the chatbot and tell it what you are looking for. It’s that easy!
Chatbot’s are the latest trend and they are in just about anything you can think of. Want to know the weather? Ask the chatbot. Want the latest news? Ask the chatbot. Need to know your finances before making a big purchase? Ask the chatbot. The possibilities are endless.
Why are chatbot’s such a great opportunity? Peter Rojas, an entrepreneur in residence at Betaworks simply puts it as, “People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” If your business is headed towards chatbots then you’re headed in the right direction.
There are already well-established brands that use chatbot’s, including Uber, Facebook, Google Maps, Whole Foods, Sephora, and many more. Chatbot’s offer many advantages geared toward the customer and many consumers prefer them.
Surveys show that chatbots will:
- Power 85% of customer service by 2020
- 63% of respondents (Links to an external site.)prefer messaging an online chatbot to communicate with a business or brand
- 80% of businesses (Links to an external site.)want chatbots by 2020
Some customers prefer the instant interaction they have with chatbots and the ability to recall order history. But there is the other side where some people prefer personal interaction with a live person or say that chatbot’s are too difficult to get accustomed to and with all the artificial intelligence available this is yet another thing to go wrong and complicate things.
Whether you love chatbot’s or not they are here to stay and gain more popularity in 2020. More businesses are incorporating them into their standard operations and are encouraging customers to use them. It cuts down on errors and it adds great humor to your brand.