Statements of work are typically used in project management. They include the header, project overview, services & deliverables, scope & assumptions, schedule, costs…

The technology that I think will change marketing is augmented reality. Augmented reality has been around for decades but with the recent advances…

The term big data is defined as “data that is so large, fast or complex that it’s difficult or impossible to process using…

A data point is a unique, single piece of information. Data insight is what has been learned from the data after it has…

Social media is critical as part of a marketing strategy because it allows you to connect with your customers, boost sales, and create…

Wanting to stay on top of your game as a marketer is tricky but doable. In today’s industry, marketing is tricky as much…

Affiliate marketing has been around for decades, but it has come more to the forefront over the past decade or so when social…

When you hear the word experimentation you may start to think to yourself “this is not going to be good or, I am…

Chatbots have become a marketing trend and will propel into 2020 with even greater strength. Some people are not so fond of them…

The difference between a good survey from a bad survey is that a good survey evokes the truth, it will ask for a…