Segmentation is the process of putting potential customers into groups based on similarities. Clustering is the process of finding similarities between customers so…
For segmentation to be successful, it requires three conditions. These conditions are measurable, sizeable, and reachable. Measurable In just about any case, you…
Many consumers see a brand and immediately recognize it, whether it be by the colors, theme, logo, or slogan. But what they do…
When you are an up and coming business creating a robust and defined brand is essential in establishing your company. Good branding increases…
Statements of work are typically used in project management. They include the header, project overview, services & deliverables, scope & assumptions, schedule, costs…
The technology that I think will change marketing is augmented reality. Augmented reality has been around for decades but with the recent advances…
The term big data is defined as “data that is so large, fast or complex that it’s difficult or impossible to process using…
A data point is a unique, single piece of information. Data insight is what has been learned from the data after it has…
Social media is critical as part of a marketing strategy because it allows you to connect with your customers, boost sales, and create…
Wanting to stay on top of your game as a marketer is tricky but doable. In today’s industry, marketing is tricky as much…
